Podcast

Stories and Strategies

Farzana’s current podcast is with Stories and Strategies, where she continues to explore key trends shaping the PR and communications industry. Stories and Strategies is available on Apple Podcasts ,Spotify, and Youtube.

The Missing Channel in Your PR Strategy

On this episode, hosts Farzana Baduel and Doug Downs, speak with Bradley Davis, CEO and co-founder of Podchaser, about the blind spot in most PR strategies: podcasts.

Employee Engagement Inside PR: What the Research Reveals

On this episode, hosts Farzana Baduel and Doug Downs, speak with Olivia Fajardo, Director of Research at the Institute for Public Relations, to explore what the latest data really says about employee engagement in PR and communications.

British Voices, American Ears A Shift in News Consumption

On this episode, hosts Farzana Baduel and Doug Downs speak with Helena Humphrey—BBC News anchor and international correspondent—about why more Americans are turning to British media to understand their own country.

GROW Your Way Out of PR Workplace Stress

On this episode, hosts Farzana Baduel and Doug Downs, speak with Sarah Waddington CBE—strategic communications consultant, executive coach, and founder of FuturePRoof—about a new model for leadership: less managing, more coaching.

Crisis Insurance: The New Safety Net for Reputations

On this episode, hosts Farzana Baduel and Doug Downs, SCMP, speak with Mark Borkowski — veteran publicist and crisis comms expert — about an entirely new kind of insurance: reputation protection.

Cancelled. Convicted. Made a Comeback! Andy Coulson

On this episode, hosts Farzana Baduel and Doug Downs, speak with, Andy Coulson, former tabloid editor and Downing Street comms chief.

Culture Add Not Culture Fit

On this episode, hosts Farzana Baduel and Doug Downs, speak with Jo Carr, co-founder of Hope and Glory PR and President of Women in PR.

Why Modern Communication is Making Us LESS Connected

On this episode, hosts Farzana Baduel and Doug Downs speak with Suhel Seth — author, columnist, and global advisor on communication strategy.

Who Do You Trust? Rethinking Media in a Fractured World

In this episode, hosts Farzana Baduel and Doug Downs, speak with Tina McCorkindale, President and CEO of the Institute for Public Relations.

Why Women STILL Struggle in PR Leadership Roles

Sue Heuma explains why PR is often undervalued in the C-suite, sharing insights on the networking and mentorship gaps that keep women from leadership. Tune in for actionable advice on overcoming double standards and boosting confidence in PR.

Fuse Podcast

Designed for PR, marketing, and communications professionals, each episode delivers fresh ideas, sparks innovation, and offers actionable insights. With her deep expertise in PR, entrepreneurship, and social impact, Farzana leads thought-provoking conversations that keep professionals ahead in a fast-changing industry.

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