Podcast
Stories and Strategies
Farzana’s current podcast is with Stories and Strategies, where she continues to explore key trends shaping the PR and communications industry. Stories and Strategies is available on Apple Podcasts ,Spotify, and Youtube.
Name, Blame, and Damage Control
Your reputation is your most valuable asset — but also the most fragile. In today’s world, a single tweet, leaked email, or bad headline can trigger a crisis faster than you can hit "refresh." But reputation isn’t just about avoiding scandal — it’s about building trust, culture, and resilience before anything goes wrong.
Media Literacy in the Age of Misinformation
In this episode, we sit down with senior communicator and former journalist Mark Burey to explore how the collapse of shared truth is reshaping public relations. From the erosion of local journalism to the rise of AI-generated content. What does media literacy really looks like today? And what role do PR professionals play in rebuilding trust?
The Missing Channel in Your PR Strategy
On this episode, hosts Farzana Baduel and Doug Downs, speak with Bradley Davis, CEO and co-founder of Podchaser, about the blind spot in most PR strategies: podcasts.
Employee Engagement Inside PR: What the Research Reveals
On this episode, hosts Farzana Baduel and Doug Downs, speak with Olivia Fajardo, Director of Research at the Institute for Public Relations, to explore what the latest data really says about employee engagement in PR and communications.
British Voices, American Ears A Shift in News Consumption
On this episode, hosts Farzana Baduel and Doug Downs speak with Helena Humphrey—BBC News anchor and international correspondent—about why more Americans are turning to British media to understand their own country.
Public Relations: Independent Function or Marketing Tool
Are public relations and marketing two distinct disciplines—or is PR simply one piece of the broader marketing puzzle? It’s a question that stirs up strong opinions in boardrooms, agencies, and comms teams alike.
GROW Your Way Out of PR Workplace Stress
On this episode, hosts Farzana Baduel and Doug Downs, speak with Sarah Waddington CBE—strategic communications consultant, executive coach, and founder of FuturePRoof—about a new model for leadership: less managing, more coaching.
Crisis Insurance: The New Safety Net for Reputations
On this episode, hosts Farzana Baduel and Doug Downs, SCMP, speak with Mark Borkowski — veteran publicist and crisis comms expert — about an entirely new kind of insurance: reputation protection.
Cancelled. Convicted. Made a Comeback! Andy Coulson
On this episode, hosts Farzana Baduel and Doug Downs, speak with, Andy Coulson, former tabloid editor and Downing Street comms chief.
Culture Add Not Culture Fit
On this episode, hosts Farzana Baduel and Doug Downs, speak with Jo Carr, co-founder of Hope and Glory PR and President of Women in PR.
Why Modern Communication is Making Us LESS Connected
On this episode, hosts Farzana Baduel and Doug Downs speak with Suhel Seth — author, columnist, and global advisor on communication strategy.
Who Do You Trust? Rethinking Media in a Fractured World
In this episode, hosts Farzana Baduel and Doug Downs, speak with Tina McCorkindale, President and CEO of the Institute for Public Relations.
Why Women STILL Struggle in PR Leadership Roles
Sue Heuma explains why PR is often undervalued in the C-suite, sharing insights on the networking and mentorship gaps that keep women from leadership. Tune in for actionable advice on overcoming double standards and boosting confidence in PR.
