On this episode, hosts Farzana Baduel and Doug Downs, speak with Sarah Waddington CBE—strategic communications consultant, executive coach, and founder of FuturePRoof—about a new model for leadership: less managing, more coaching.

Sarah introduces the GROW model—Goal, Reality, Options, Way Forward—as a powerful tool for transforming how PR leaders support, guide, and grow their teams. She explains why coaching isn’t about giving advice, but unlocking your team’s thinking and resilience—especially in a high-pressure industry like public relations.

From navigating tricky clients to leading with intention, this conversation is packed with practical frameworks and thoughtful leadership insight for anyone looking to lead with empathy, clarity, and long-term impact.

Disclaimer: Views expressed by the guest are their own and not necessarily endorsed by the Stories and Strategies podcast.