On this episode, hosts Farzana Baduel and Doug Downs, speak with Bradley Davis, CEO and co-founder of Podchaser, about the blind spot in most PR strategies: podcasts.

While many campaigns focus on social media, traditional press, and SEO, podcasting remains a quiet powerhouse—shaping trust, influencing behavior, and surfacing the messages that stick.

Bradley breaks down how leading brands like Amazon and Starbucks use podcast data to shape narratives, monitor reputation, and track sentiment. He shares why podcast audiences are some of the most engaged and influential — and how PR professionals can start tapping into this space for strategic advantage.

Whether you’re guest pitching, tracking brand mentions, or just trying to understand what your audience is really listening to, this episode will change how you think about podcasts — not as content, but as intelligence.