In this episode, Farzana Baduel speaks with Emma Woollcott, Partner at Mishcon Private and Head of the Reputation Protection and Crisis Management group, about the legal and strategic dimensions of reputation management. With over 16 years of experience advising high-net-worth individuals and organisations, Emma shares insights on defamation, privacy, and data protection, as well as the collaboration between PRs and lawyers in mitigating reputational risks. She also discusses ethical client selection, crisis management strategies, and the importance of pre-emptive resilience planning in today’s fast-moving media landscape.