On this episode, hosts Farzana Baduel and Doug Downs, SCMP, speak with Mark Borkowski — veteran publicist and crisis comms expert — about an entirely new kind of insurance: reputation protection.

Mark shares how he helped develop Pre-Empt, a reputational risk insurance product designed for individuals — CEOs, academics, influencers — who could be blindsided by a crisis and left without support.

This conversation explores why reputational risk is misunderstood, what PRs bring to the table that lawyers don’t, and how optimism bias can leave even the most powerful people exposed.

Disclaimer: Views expressed by the guest are their own and not necessarily endorsed by the Stories and Strategies podcast.