In this episode, Farzana Baduel speaks with Paul Gerrard, Campaigns, Public Affairs & Board Secretariat Director at Co-op, about the intersection of public affairs and PR in driving meaningful change. With nearly two decades in the UK Civil Service, Paul shares insights on lobbying as a force for good, the strategy behind Co-op’s campaigns on modern slavery and shoplifting, and his involvement in Marcus Rashford’s initiative to feed schoolchildren. He also discusses the challenges of high-pressure advocacy work and the importance of maintaining mental well-being in demanding professional environments.