In this episode, hosts Farzana Baduel and Doug Downs, speak with Tina McCorkindale, President and CEO of the Institute for Public Relations.

She breaks down the shift away from traditional news and the rise of emerging media. Drawing on insights from a recent survey with PepperCom, she explores how trust in media is evolving and what that means for public relations.

From the rise of podcasts and influencers to the decline of legacy outlets, Tina offers essential strategies for communicators in today’s fractured media world.