Farzana Baduel
Strategic Communications Adviser, CEO and BBC Radio 4 Presenter
Strategic Communications Adviser, CEO and BBC Radio 4 Presenter
Reputation is where power, influence and public trust meet.
I advise leaders, governments and organisations navigating complex reputational, political and cultural environments.
BBC Radio 4
Farzana Baduel and David Yelland go behind the headlines and into the high-stakes world of power, influence and reputation, unpacking the PR playbook behind the week’s biggest stories.
It's a feeling, it's something you can't quite put your finger on - but you know it when you see it.This week, David Yelland and Farzana Baduel are all about the vibes. The good ones. Whether it's at Downing Street or M&S, vibes have been...
If PR is all about weaving great stories, then the Bayeux Tapestry might just be the perfect example.This week, David Yelland and Farzana Baduel celebrate the comms coup that was 1000 years in the making. The tapestry's arrival back in the UK was covered and...
Farzana advises governments, CEOs and institutions operating where public trust, media scrutiny, politics and international reputation intersect. For 16 years, as Chief Executive and Co-Founder of Curzon PR, she has helped leaders navigate crises, shape influential narratives and communicate with authority.
Farzana is President of the Chartered Institute of Public Relations and Resident PR Expert at Saïd Business School, University of Oxford. She presents BBC Radio 4’s When It Hits the Fan.
Discover Farzana’s Work
Writing & Ideas
Ideas on reputation, influence, leadership and high-stakes communications.
Global Keynote Speaker
Farzana brings the boardroom, newsroom and global stage together—revealing how leaders build influence, protect reputation and communicate through moments of profound change.
Travels globally from London, United Kingdom
Speaking Representation: Thomas Jakovic - DreamPay Group
Selected Stages & Organisations
Signature Keynotes
01 · AI & Trust
Leading reputation through deepfakes, synthetic media and machine influence.
02 · Leadership
How leadership brands create authority, alignment and institutional trust.
03 · Global Influence
What nation brands teach companies about culture, legitimacy and global influence.
04 · Crisis
The judgement, empathy and speed leaders need when every decision is public.
05 · Reputation
Build influence before the crisis—when trust becomes your most valuable strategic asset.
Keynotes are tailored for executive audiences, leadership offsites and global conferences.
