Farzana Baduel

Strategic Communications Adviser and BBC Broadcaster

Farzana Baduel

Reputation is where power, influence and public trust meet.

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Farzana Baduel

Farzana Baduel is one of the world’s foremost experts on reputation, influence and high-stakes communications.

Farzana advises governments, CEOs and institutions operating where public trust, media scrutiny, politics and international reputation intersect. For 16 years, as Chief Executive and Co-Founder of Curzon PR, she has helped leaders navigate crises, shape influential narratives and communicate with authority.

Farzana is President of the Chartered Institute of Public Relations and Resident PR Expert at Saïd Business School, University of Oxford. She presents BBC Radio 4’s When It Hits the Fan.

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Writing & Ideas

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Ideas on reputation, influence, leadership and high-stakes communications.