What does it take to rebrand a country? 🇹🇷
Gökhan Yücel, the strategist behind the Hello Türkiye campaign, shares how Turkey became Türkiye — and why it’s about more than just a name.

🎧 Watch the full conversation here:
📺 https://bit.ly/3UXuCEc
🍏 https://apple.co/40Yq0RN
🎧 https://bit.ly/45BouXh