The public mood is constantly shifting across the world, driven by everything from climate anxiety and economic pressure to geopolitical tension and rising concerns about data security. For organizations building trust across borders, the rules are changing faster than ever.

In this episode, we look at how to navigate these seismic shifts. Hosts Farzana Baduel and Doug Downs are joined by Steve Shepperson-Smith, a global communications leader at Vodafone Group, to dive into the hard data that reveals what the public truly expects from companies today.

Drawing from Vodafone’s 75,000+ annual reputation data points and RepTrak’s million-strong global dataset, Stephen shares compelling insights on the critical 60/40 split between a company’s capability (products, service) and its character (values, leadership). He explains why character matters more than ever in our polarized, politicized world.