AI can copy your tone, your wording, even your face — but it can’t carry your story. And when brands hand too much over to AI, something subtle happens:

– The voice shifts.
– The message blurs.
– And before anyone notices, the brand stops sounding like itself.

In this episode, hosts Farzana Baduel and Doug Downs dig into how AI is reshaping storytelling, identity, and trust.

They’re joined by Nick Usborne — a writer and strategist who has spent 35 years shaping the voices of Apple, Citibank, and The New York Times.

Nick explains the real difference between story, narrative, and voice, why it matters more than ever, and how brands can protect their identity in an AI-driven world.