Attention is cheaper than ever. Trust is not. And in a world shaped by algorithms, the communications work that lasts is the work people choose to stay with.

In this episode of Stories and Strategies, hosts Farzana Baduel and Doug Downs speak with podcast strategist Roger Nairn about why depth beats scale, and why belief matters more than reach.

This conversation uncovers what podcasts can do that other channels rarely can: hold attention, build credibility, and create influence through consistency, clarity, and long-form trust.