PR teams are being asked to win attention in a world that barely gives it. The problem is not reach. The problem is what happens after the click, after the view, after the impression. If your audience does not stay, nothing sticks. Not the message, not the trust, not the reputation you are trying to build.

In this episode, we unpack why depth beats scale and why time spent is one of the most overlooked drivers of influence. You will hear a fresh way to think about loyalty, attention, and what it means to create content that people actually choose to come back to, even when the feed is endless.

Watch For
00:00 How do you separate scale from depth in brand influence?
02:38 What makes podcast listeners so loyal and hard to win over?
06:23 How do you increase “time spent” on content in a distracted world?
09:00 Why is podcasting uniquely powerful for building trust?
16:18 Is there a perfect length for a podcast episode?

Guest: Roger Nairn, Jar Podcast Solutions @jarpodcasts

Listen on your favorite podcast app podcast.storiesandstrategies.ca/episodes/”>podcast.storiesandstrategies.ca/episodes/”>podcast.storiesandstrategies.ca/episodes/”>podcast.storiesandstrategies.ca/episodes/