In this episode, Farzana Baduel, Doug Downs and David Gallagher bring their PR lens to three of the week’s most compelling stories:

— Bill Gates’ pivot on climate change — Why the tech-philanthropist is now shifting his message from catastrophe to human welfare, and what that means for brands targeting net-zero narratives.

— Amazon’s 14,000 layoffs — The global ecommerce giant confirms major job cuts as part of its pivot toward AI and efficiency. How do you manage reputation, internal morale and public perception when the scale is this big?

— Italian election turns personal — Former minister Gennaro Sangiuliano is facing his ex-advisor Maria Rosaria Boccia in the regional polls. What happens when political campaigning gets personal — and how should communicators respond when scandal bleeds into strategy?

💡 Produced by Emily Page and David Olajide.

The Week Unspun is a co-production of Curzon PR, Stories & Strategies and Folgate Advisors.

🔔 Don’t miss our next episode — live every Friday at 3pm BST / 10am EST on LinkedIn and YouTube.