On this episode, hosts Farzana Baduel and Doug Downs, speak with Irene Lungu, President of the Zambia Institute of Public Relations and board member of the Global Alliance, about how Zambia is redefining public relations as a regulated, ethical, and future-facing profession.

With social media rising, radio expanding, and disinformation spreading, Zambia is navigating rapid change, and leading a global conversation on what responsible communication should look like.

Irene breaks down how Zambia’s new PR legislation is transforming the field, why ethical standards matter more than ever, and what it means to balance free expression with truth in a world of viral messaging and blurred gatekeepers.

This episode explores the intersection of regulation, cultural nuance, and global best practices — and why Zambia might just be writing the next chapter of PR’s evolution.

Disclaimer: Views expressed by the guest are their own and not necessarily endorsed by the Stories and Strategies podcast.