Humour can tell the truth in a way serious words cannot.

In this episode of Stories and Strategies, Farzana Baduel and Doug Downs speak with creative director Michael Siegers of Zulu Alpha Kilo about why humour works, where brands get it wrong, and why so much marketing now feels identical.

This conversation explores why sarcasm builds connection faster than lectures, why brands hesitate to be funny, and what communications leaders should consider before trying to be funny in public.