For decades, communicators have tracked impressions, likes, and AVEs while the C-suite keeps asking a harder question: What difference did any of it make?

This week on Stories and Strategies, hosts Farzana Baduel and Doug Downs sit down with Richard Bagnall, one of the world’s leading experts on PR measurement and past Chair of AMEC. Together they unpack why the industry keeps repeating the same mistakes, and how to finally prove real value before budgets disappear.