Brands rarely break overnight. They drift. Small changes in design, tone and content slowly pull them off course until they no longer feel recognisable.

In this episode of Stories and Strategies, Farzana Baduel and Doug Downs speak with filmmaker and photographer Stewart Cohen about the hidden risk of visual drift. As content creation becomes easier and more decentralised, maintaining a consistent visual identity is becoming harder and more critical.

The conversation explores why consistency still builds recognition, how speed and volume are reshaping brand output, and what PR professionals need to understand about visual storytelling in a scrolling world where attention is won in fractions of a second.