Why do so many professionals struggle to post on LinkedIn?

It’s not about time. It’s not about talent. It’s about confidence.

In this episode, we unpack why communicators, especially women, hesitate to show up online. From fear of visibility to overthinking authenticity, we explore what’s really holding PR pros back and how to finally break through.

Guest Jo Jamieson, co-founder of a consultancy helping leaders use LinkedIn strategically, joins hosts Farzana Baduel and Doug Downs to discuss:

– Posting authentically without oversharing

– Why visibility feels harder for women

– How to build confidence on LinkedIn

– Practical posting strategies that actually work

– Algorithm insights every PR pro should know

Whether you’re tired of lurking or just unsure what to share next, this episode will help you find your voice, and use it.