Most people will not meet you first. They meet the story about you.

In this episode of Stories and Strategies, Farzana Baduel and Doug Downs explore what personal branding really means when first impressions are made through clips, quotes, reposts, and algorithms.

They are joined by Liz Brooks of Interview Valet to unpack why podcasting changes the game, how long form audio builds trust differently than traditional media, and why leaders need one clear core that adapts across formats without becoming a different person on every platform.

From borrowed authority and third party endorsement to clarity, consistency, and how platforms interpret and distribute you, this conversation is a practical guide for leaders who want a message that actually sticks.