What does it take to communicate across 54 countries, hundreds of languages, and countless cultural nuances, without losing your voice?

In this episode, hosts Farzana Baduel and Doug Downs sit down with Jessica Hope, founder of Wimbart, one of Africa’s most respected tech PR agencies. Jessica has built a career helping global brands communicate across 54 diverse African markets, without falling into the “one Africa” trap.

They explore how cultural intelligence, empathy, and adaptability define successful PR across Africa’s diverse markets, and why the best communicators today are those who listen before they speak.