In a media landscape where journalists are overwhelmed and inboxes are flooded with formulaic pitches, simply “following up” isn’t enough anymore.

On this episode, we sit down with Brett Farmiloe, Founder & CEO of Featured.com and the revivalist behind Help a Reporter Out (HARO), to unpack how pitching needs to evolve, and how HARO itself has come back, redesigned for today’s chaotic information environment.

We discuss why most pitches still miss the mark, what journalists really want now, and how modern PR pros can stand out by being helpful, authentic, relevant, and on time.

If you pitch media, build relationships with journalists, or care about earning real attention, this conversation is for you.

Disclaimer: Views expressed by the guest are their own and not necessarily endorsed by the Stories and Strategies podcast.