Why comms consultancies should embrace diversity

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Diversity these days is much talked about in the business world. While it’s often regarded as a reputational issue, I would argue that it also has significant bottom-line implications. And I can cite the example of the communications industry to explain. Consultancies in the UK need to understand the complex needs and aspirations of the country’s increasingly diverse population to function effectively. It is no longer sufficient to commission marketing research to understand a particular audience, as the consumer and business dynamic within minority ethnic and national groups is constantly shifting. Having team members with different backgrounds and countries of origin helps consultancies to better understand and respond to these changes. And post-Brexit, as we in the industry look to advise foreign investors seeking to access British markets, the benefits of having consultants with a good grasp of their interests and concerns are self-evident.