Covid underlined need for caring leadership – internal comms can help deliver it

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The trials and tribulations experienced by workers during the pandemic is placing a greater onus on business leaders to be more empathetic. Indeed, it is already becoming increasingly evident that businesses need to be more demonstrably considerate to their staff in order to motivate and retain them. Now more than ever, people want to work for employers who care about their circumstances and are willing to adjust working practices when they face difficulties. Business owners keen to take up this emerging leadership approach should view internal communications as an important ally, as if used effectively it can help establish a dialogue with staff on issues and concerns that most matter to them. So instead of its traditional role as means of delivering company news and engaging employees, internal communications can become more of a feed-back loop. This not only allows business leaders to remain well-informed about work-place pressures and challenges but also to develop policies that can alleviate them.