It doesn’t matter whether you’re 25 or 55.
If you speak and people listen politely but not seriously, it hurts.
Too young to be trusted.
Too old to be creative.
The message lands the same way.
You are not seen. You are not heard. You are not valued.
Ageism cuts in both directions and it leaves a quiet bruise that people carry long after the moment passes.

How does this happen in Public Relations, a profession built on understanding people?
It does. And ageism is a major component of the profession.
That’s why a Cultural Reset is needed.

Watch For
00:00 Why does PR need a cultural reset to fight ageism?
02:21 How does ageism actually show up in PR workplaces?
05:14 Is consumer PR more ageist than corporate PR?
08:38 How do gender differences affect how people experience ageism?
13:27 Will AI make ageism in PR better or worse?

Guest: Jenny Manchester
LinkedIn: linkedin.com/in/jennymanchester
Centre for Aging Better Website: ageing-better.org.uk/about-us/our-team/jenny-manchester
Jenny’s Report: An age-old problem: What can we do to tackle ageism in PR?: cipr.co.uk/common/Uploaded files/Policy/PR Research Fund 2024/CIPR_An_age_old_problem_Sept2025.pdf

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