In today’s world, PR leaders need to build and protect their brand’s reputation in an AI-shaped, polarized world, where owned media matters more than ever.
Reputation is no longer a soft metric but an economic multiplier and an insurance policy. From the difference between brand and reputation to the growing tension between character and competence, this episode explains what actually moves corporate standing up or down in today’s environment.
We also share why owned media now plays a disproportionate role in shaping not just earned coverage, but AI-generated search results and stakeholder perception.
Watch For
00:00 What’s the real difference between “brand” and “reputation”?
02:38 How is AI turning reputation into a “new judgment day”?
05:39 Why does “character” now matter more than “competence” in a crisis?
08:32 How can a CEO’s personal reputation drag down (or boost) the company’s results?
17:08 Why is Lego a reputation standout? And what’s the hidden power of owned media?
Guest Stephen Hahn Griffiths, RepTrak
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