On this episode, Farzana sits down with award-winning journalist, author, and broadcaster Sathnam Sanghera to discuss the power of storytelling, the evolution of British media, and the importance of understanding history in today’s world.

On this episode, host Farzana Baduel speaks with Mitch Kaye, an industry trailblazer and co-founder of The Academy, one of the UK’s fastest-growing consumer PR agencies.

In this episode, Farzana Baduel speaks with Yasir Khan, a world-class speaking coach and founder of Speak Like a CEO, about mastering public speaking in high-pressure environments.

In this episode, Farzana Baduel speaks with Professor Lee Edwards from the London School of Economics, whose work bridges the worlds of academia and PR. With experience in technology PR and research on power dynamics in communications.

In this episode, Farzana Baduel speaks with Andrew Bruce Smith, a leading expert in AI’s role in digital PR, social media, and SEO.

In this episode, Farzana Baduel speaks with Rupert Younger, Director of the Oxford University Centre for Corporate Reputation and co-founder of Finsbury, about the evolving dynamics of corporate reputation.

In this episode, Farzana Baduel speaks with Emma Woollcott, Partner at Mishcon Private and Head of the Reputation Protection and Crisis Management group, about the legal and strategic dimensions of reputation management.

In this episode, Farzana Baduel speaks with Tom Mayne, an academic specialising in anti-money laundering and kleptocracy, about the PR industry's role in tackling financial corruption.

In this episode, Farzana Baduel speaks with Paul Gerrard, Campaigns, Public Affairs & Board Secretariat Director at Co-op, about the intersection of public affairs and PR in driving meaningful change.

In this episode, Farzana Baduel speaks with Nirmalya Kumar, Professor of Marketing at Singapore Management University, about the evolution of strategic thinking in marketing.

In this episode, Farzana Baduel speaks with Ayeni Adékúnlé, CEO of BHM, about his journey from journalism to PR and his mission to position Africa as a leader in global communications.

In this episode, Farzana Baduel speaks with Mehreen Khan, Economics Editor at The Times, about breaking age stereotypes in journalism and the importance of financial literacy for women and underserved communities.

In this episode, Dan Gold and Farzana Baduel speak with David Gallagher, award-winning author and global PR strategist, about the power of authenticity in marketing and the role of purpose-driven communications.