Farzana’s current podcast is with Stories and Strategies -“The world’s number one PR podcast, according to Goodpods”- where she continues to explore key trends shaping the PR and communications industry. Stories and Strategies is available on Apple Podcasts ,Spotify, and Youtube.
You can be the same person across every channel.
Your social media accounts. Your YouTube. Your newsletter. Your blog. The same principles. The same voice. Often even the same message.
And many of the people following you on LinkedIn are the same people who see you on Instagram, hear you on a podcast, or read your newsletter. Yet those same people can understand you, trust you, and remember you very differently simply because they encounter you in a different place.
Not because you changed.
Because they did.
They arrive with different expectations.
Different attention.
Different patience.
The channel shapes what they notice, what they believe, and what stays with them, even when the words don’t change at all.
In this episode, we explore how platforms shape perception, why fractured identities are now the norm, and what that means for communicators who already know better but are running out of time and headspace.
Watch For
00:00 Do people judge you for being "too Instagrammy" on LinkedIn?
03:18 Should you be on all social platforms or just one?
06:55 Can AI actually save us time and elevate content across platforms?
10:22 Are we different people on different social platforms?
15:52 Are our preferences driving algorithms, or are algorithms driving us?
Guest: Molly Demellier, Sounds Profitable
Listen on your favorite podcast app https://podcast.storiesandstrategies.ca/episodes/
The Week Unspun is a weekly livestream where three PR experts, David Gallagher, Farzana Baduel, and Doug Downs, break down the week’s top news stories. Expect sharp insights, global perspectives, and candid conversation on the issues shaping politics, business, and communications. Live every Friday at 5pm UK / 12pm EST.
When the streets erupt, the headlines explode, and public pressure hits boiling point… can business leaders still afford to say nothing?
In this episode tackle the growing tension between corporate responsibility and political risk. From a CEO letter in Minnesota addressing immigration-fueled violence to Keir Starmer’s high-stakes diplomacy in China, we ask: when the world demands clarity, is strategic ambiguity still a safe PR move?
Watch for:
2:08 Safety in Numbers: When Protest Goes Corporate
5:03 Strategic Ambiguity: Smart Neutrality or Safe Silence
7:12 The Business and Democracy Commission: Why It Matters Now
9:48 When Policy Outruns Public Opinion: How Leaders Respond
12:09 China, India, and the US: Can the UK and EU Balance Both
Listen on your favorite podcast app https://podcast.storiesandstrategies.ca/episodes/