When it hits the fan on BBC Radio 4 Podcast

David Yelland and Farzana Baduel take you behind the headlines and into the high-stakes world of power, influence and reputation as they unpack the PR playbook.

How to PR the End of the World

September 16, 2026

When an interviewer's first question is whether your product could kill all humans, you know it's serious.This week, David Yelland and Lauren Beeching look at how the boss of Anthropic, Dario Amodei, handled himself following insider claims that AI could indeed wipe us all out.As...