Podcasts

Stories and Strategies

Farzana’s current podcast is with Stories and Strategies -“The world’s number one PR podcast, according to Goodpods”- where she continues to explore key trends shaping the PR and communications industry. Stories and Strategies is available on Apple Podcasts ,Spotify, and Youtube.

When Your Message is Consistent, But Your Audience Isn’t

February 10, 2026

You can be the same person across every channel.
Your social media accounts. Your YouTube. Your newsletter. Your blog. The same principles. The same voice. Often even the same message.

And many of the people following you on LinkedIn are the same people who see you on Instagram, hear you on a podcast, or read your newsletter. Yet those same people can understand you, trust you, and remember you very differently simply because they encounter you in a different place.

Not because you changed.
Because they did.
They arrive with different expectations.
Different attention.
Different patience.

The channel shapes what they notice, what they believe, and what stays with them, even when the words don’t change at all.

In this episode, we explore how platforms shape perception, why fractured identities are now the norm, and what that means for communicators who already know better but are running out of time and headspace.

Watch For
00:00 Do people judge you for being "too Instagrammy" on LinkedIn?
03:18 Should you be on all social platforms or just one?
06:55 Can AI actually save us time and elevate content across platforms?
10:22 Are we different people on different social platforms?
15:52 Are our preferences driving algorithms, or are algorithms driving us?

Guest: Molly Demellier, Sounds Profitable

Listen on your favorite podcast app https://podcast.storiesandstrategies.ca/episodes/