PR is a dynamic tool that can be harnessed to build bridges between people, organisations and economies through the promotion of dialogue, understanding and trust - an invaluable asset in an increasingly fragmented and divided world.
FARZANA BADUEL
Farzana has helped a broad range of governments, large corporations and individuals to navigate the public relations landscape. She places particular emphasis on helping clients to get their messaging across and become more successful through clear, targeted strategy. She is also an expert in crisis communications and public affairs, using innovative, modern tactics to achieve maximum positive impact.
Farzana has given lectures, delivered masterclasses and mentored students around the world. Along with her role at the Oxford Foundry, her clients have included Saïd Business School and the Chartered Institute of Public Relations.
An engaging, insightful orator, Farzana has spoken at dozens of major industry events and given presentations for numerous international companies. Her keen observations on the PR industry, politics, technology and beyond mean she can talk on a large scope of subjects. These include branding, women entrepreneurs, sustainability and PR, and the pros and cons of working with controversial regimes.
A host of broadcasters and publications come to Farzana for her commentary on PR, politics and more. She has contributed to the BBC, Forbes, Al Jazeera and ITV, and written for The Guardian and PR Week. She also produces and presents the The PR Insider podcast.
Curzon PR’s CEO, Farzana Baduel has been elected as the CIPR’s 2026 President.
She will become President-elect in 2025, having stood unopposed in the 2024 election.
Discusses the implications of Brexit for UK business in a roundtable on TRT World.
Interviewed on Al Jazeera on PR consultants representing governments.
Provides commentary on a BBC World news story concerning violence
against women in South Asia.
Read Farzana’s thought-provoking views on the PR sector and a host of related issues.
