01 — Colour Palette

Deep Crimson --cr-red #990000

Crimson Active --cr-active #D62929

Crimson Dark --cr-dark #631313

Global Teal --cr-comp #1A9999

Warm Gold --cr-gold #C9A84C

Deep Navy --cr-navy #0D1B2A

Warm White --cr-bg #FAF8F5

Parchment --cr-parchment #F4F0EB

Mid Grey --cr-grey-mid #8A8580

Text Dark --cr-text #312423

02 — Backgrounds & Surfaces

Warm White #FAF8F5 — default page bg

Parchment #F4F0EB — section tint

Deep Navy #0D1B2A — quote / dark sections

Deep Crimson #990000 — hero, accents

Hero Gradient #170303 → #3a0b0b → #1b0505

Gold Gradient #B8902A → #FFD966 → #FFF4CC (∞)

Gold text animation (infinite) Reputation. Strategy. Trust.

03 — Typography

Serif — headings Playfair Display

Sans-serif — body Open Sans

Display Playfair Display
clamp(28px, 6.5vw, 72px)
line-height: 1.15

Reputation. Strategy. Trust.

H1 Playfair Display
44px / weight 500
line-height: 1.15

Strategic Communications Adviser

H2 / Section Title Playfair Display
42px
line-height: 1.2

Consultancy & Public Affairs

H3 Playfair Display
32px
line-height: 1.25

Reputation Management

H4 / Card Title Playfair Display
22px
line-height: 1.3

Crisis Communications in a Global Context

Lead / Intro Open Sans
20px
line-height: 1.7

Farzana Baduel is Chief Executive of Curzon PR and President of the Chartered Institute of Public Relations.

Large Open Sans
18px / weight 100
letter-spacing: 1px

An internationally recognised strategic communications adviser.

Body Open Sans
16px
line-height: 1.7

She specialises in reputation management and high-stakes communications, advising governments, global corporations and institutions. Farzana also serves as an expert at Oxford University's Saïd Business School and is a presenter on BBC Radio 4's When It Hits the Fan.

Small / Meta Open Sans
14px italic
color: --cr-grey-mid

Published 24 June 2026 • 4 min read

Label / Eyebrow Open Sans
11px / weight 700
uppercase, ls: 0.14em

Featured Insight

04 — Section Title Component

Insights

Read Farzana’s thought-provoking views on the PR sector and a host of related issues.

                .h26-title → Playfair Display, 42px

                .h26-accent → 4px × 64px bar, background: --cr-red

                .h26-title-wrap > p → Open Sans 16px, margin-top: 16px

05 — Buttons

On dark background (Navy / Hero) Primary Button Disabled state

On crimson background Primary Button

On teal / blue background — gold fill, white text Gold Button

On light background Outline Crimson Solid Crimson

                border-radius: 999px • padding: 12px 30px • font-size: 15px • letter-spacing: 0.02em

                default: border + text white • hover: background --cr-active, translateY(-2px), box-shadow

06 — Cards

Panel card (Consultancy / Teaching)

Consultancy

Farzana has helped a broad range of governments, large corporations and individuals to navigate the public relations landscape.

Learn More ›

Teaching

Farzana has given lectures, delivered masterclasses and mentored students around the world.

Learn More ›

Blog / Insight card

The Future of PR in a Fragmented World

June 2026 • 5 min read

Brand Britain and Global Trade After Brexit

March 2026 • 4 min read

07 — Quote Block

“

PR is a dynamic tool that can be harnessed to build bridges between people, organisations and economies through the promotion of dialogue, understanding and trust — an invaluable asset in an increasingly fragmented and divided world.

Farzana Baduel

                background: --cr-navy (#0D1B2A) • quote mark: Playfair Display 96px

                blockquote: Playfair Display 1.2em, line-height 1.5, color #fff

08 — Spacing Scale

4px

8px

12px

16px

24px

32px

40px

48px

56px

64px

72px

100px

09 — Border Radii

4px
blog card

8px
utility

0 50px 0 0
panel card (sm)

0 80px 0 0
panel card (md)

0 140px 0 0
panel card (lg)

999px
button pill

Brand Guidelines