This week on Stories and Strategies, hosts Farzana Baduel and Doug Downs speak with William Welser IV, founder of Lotic.ai, a platform that turns personal narratives into actionable insights using AI.

Bill’s journey from building satellites at RAND Corporation to launching a privacy-first emotional intelligence tool makes one thing clear: PR is no longer just about external storytelling. It’s about knowing your internal one, too.

🎙️ In this episode:
Why your personal story is the richest dataset you own

How Lotic.ai uses voice journaling and behavioural science to foster growth

Why PR pros need more self-awareness tools in an AI-powered world

What it means to own your narrative, emotionally and ethically

💡 Whether you’re leading a team, pitching a campaign, or just trying to make better decisions, this conversation will challenge how you think about data, value, and voice.